Ya mhabalhom Campaign of MAD CHIPS

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After a two-year absence from the media scene, the Tunisian Chips brand MAD, must mark its MADNESS brand territory more than ever.

We launched a campaign in urban display and on social networks where the brand highlights through its protagonist the madness during the different times of the day during the summer period.

Sesame University Campaign

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As part of the recruitment campaign for the 2020 - 2021 academic year, it was decided to communicate on the 2 divisions of Sesame University namely the Business division and the Technology division with a use of the triangle, the main element of the new identity of the university.

The ship "Phoenicia" lands on the Parisian shelves

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Phenicia Heritage is a new brand of organic olive oil that has just landed on the shelves of Parisian supermarkets.

We have created an identity with a merchant ship like those of the Phoenicians, known for their commercial strength in the Mediterranean basin. It is well marked in the heart of the label with a bronze pantone to be clearly visible on the shelf while reflecting a qualitative image of the product (which is really the case with Phoenicia).

Press campaign Wifak Bank saving plans  

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In order to optimize the press budget and present the 4 savings plans of the Wifak Bank, we opted for an insertion with the collage of a savings booklet which includes the 4 visuals of the savings plans.
In order to create traffic in the Wifak Bank branches, a coupon has been added to the booklet to encourage readers to complete it and deposit it at the nearest Wifak branch and try to win a saving plan with 200 TND.

Awareness campaign against the use of plastic

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An awareness campaign against the use of plastic was launched in June 2018 by the Ministry of Local Affairs and Environment.

The campaign shows that all the plastic we throw on the beaches will come back to our plates with the tagline "Fresh plastic from the sea" while highlighting the shocking number of 50 tons of plastic spilled annually on our beaches.

Digital video MAD Chips Campaign

As part of MAD Chips' 360° summer campaign, we produced 3 videos posted on the social medias Facebook, Instagram and Tiktok. A challenge was also launched on Tiktok where the brand invited Internet users to make a video highlighting their madness.